What does Rå even mean?

Put simply, rå means raw or unprocessed. That is exactly what we stand for. Showing what nature has to offer us and not too difficult to do about it.


Moreover, in Scandinavian folklore a rå is a keeper or warden of a particular location or landform. The different species of rå are sometimes distinguished according to the different spheres of nature with which they were connected, such as skogsråor huldra (forest), sjörå[4] (freshwater) or havsrå (saltwater), and bergsrå[5] (mountains).



In accordance with old belief, all objects, animals and plants had its own rå or spirit which protected them. A rå could also have power over areas and phenomena belonging to humans, such as the skeppsrået (rå of the ship) and the gruvrået (rå of the mine).



The rå was not only known in the Nordic culture, but was also known in the Sami culture, were it was called radie. Though the specific Rå's, such as the skogsrå and the bergsrå, was normally defined as feminine, the species rå as such could be both masculine and feminine. It was important for humans to cultivate a good relationship to them, as it had power over the nature forces and animals belonging to them, and could cause humans who interfered with them both luck and the opposite.





A hulder is a seductive forest creature found in Scandinavian folklore. (Her name derives from a root meaning "covered" or "secret".)


Associated with Christianity, a tale recounts how a woman had washed only half of her children when God came to her cottage; ashamed of the dirty ones, she hid them. God decreed that those she had hidden from him would be hidden from humanity; they became the hulders.



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